The International Aluminium Institute (IAI) today launches a new film campaign that puts the focus on the people within our industry and their invaluable contribution to driving change.
Our People Our Story celebrates diverse careers within the aluminium industry and explores the many ways in which IAI member companies support sustainability goals.
The campaign is a series of short films in which representatives from IAI member companies, as well as other experts across the aluminium sector, reflect on why and how they entered the aluminium sector, how their careers have developed, the lessons they have learned, and the critical role aluminium plays in their working life. Specifically, we are asking interviewees about what sustainability means to them – personally, in their role, and for their company.
The aim is to celebrate and tell the story of our sector, from mining to refining. We want to promote long, varied and rewarding careers working with aluminium, and encourage future talent – students, graduates and young engineers – and more experienced experts to consider bringing their knowledge to the aluminium sector.
Through these individual, personal stories and achievements, we are demonstrating how our sector is creating opportunities within their local communities, and having a positive impact.
Adisa Amanor-Wilks, IAI’s Communications Consultant, says: “Our People Our Story looks at our industry through the lens of the people who work within it. By telling their stories, about their different roles and experiences, we are showcasing the breadth of what the aluminium industry has to offer.
“These stories highlight that our industry is united in our passion for this versatile, sustainable metal. We share a common purpose in using aluminium to shape a better tomorrow, through our processes and operations, through final applications, and through our work in raising awareness.”
IAI plans to publish one new film each month throughout 2024 on its website – https://international-aluminium.org – but we are constantly seeking new stories. If the campaign draws enough interest, and more experts from across our industry want to share their perspectives and experiences, we will publish more frequently. Look out for shorter versions of these films on our LinkedIn and X feeds.
Among the voices in this campaign, we have a chemical engineer from Brazil, who tells us the aluminium industry “changed my life”, after her father’s work in scrap motivated her to study the topic; an industrial designer in Canada who chose aluminium when producing the 1976 Olympic Games Torch; and a regulatory affairs manager based in Belgium who talks about the importance of clearly explaining environmental compliance to politicians and decision-makers.